Which REALTOR Do You Choose?

Which Realtor do you choose?
If you’re like many people, you pick Realtor number three. This is an agent who seems willing to listen to your input and work with you. This is an agent that cares about putting the most money in your pocket. This is an agent that is willing to start out at your price and if you need to drop the price later, you can do that easily, right? After all, everyone else does it!
The truth is that you may have just met an agent engaging in a questionable sales practice called "buying a listing." He "bought" the listing by suggesting you might be able to get a higher sales price than the other agents recommended. Most likely, he is quite doubtful that your home will actually sell at that price. The intention from the beginning is to eventually talk you into lowering the price.
Why do agents "buy" listings? There are basically two reasons. A well-meaning and hard working agent can feel pressure from a homeowner who has an inflated perception of his home’s value. On the other hand, there are some agents who engage in this sales practice routinely. They expect listings to bring them buyers (for other properties not your overpriced property) and so they use your listing to generate leads.
By contrast, I will tell you what your property is worth in the marketplace before I ask what you think it is worth. I believe it is better to start off in agreement on a fair price than to overprice a property only to expect to reduce it later. Call me today to schedule a consultation to value your property at 614-766-5330 x119.