What Happens Behind the Scenes
It can be very tempting to start out with a higher price saying to yourself “I can always lower it later if necessary”. If you start out with too high a price on your home, you may have just added to your stress level, and selling a home is stressful enough. There will be a lot of "behind the scenes" action taking place that you don’t know about.
Contrary to popular opinion, the listing agent does not usually attempt to sell your home to a homebuyer. That isn’t very efficient. Listing agents market and promote your home to the 6,700 other local agents in Columbus who do work with homebuyers, dramatically increasing your personal sales force. During the first couple of weeks your home should be a flurry of activity with buyer’s agents coming to preview your home so they can sell it to their clients.
If the price is right.
If you and your agent have overpriced, fewer agents will preview your home. After all, they are Realtors, and it is their job to know local market conditions and home values. If your house is dramatically above market, why waste time? Their time is better spent previewing homes that are priced realistically.
So it is very important to price your home correctly for the market right from the start. That first 30 days is a critical period during which you might expect to get the best price. After that initial period, you might expect to make more compromises, receive lower offers and ultimately, especially if your home was overpriced to start, receive less for you home than you would if it were priced right at the beginning. Listen to your agents advice on pricing.
Tuesday, January 23, 2007
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